Penguin Random House

They All Came to Barneys

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During the greatest, most exciting years in the world’s greatest, most exciting city, Barneys New York was a place where fashion made culture and made history.

In They All Came to Barneys, Gene Pressman tells his story for the first time, capturing the unprecedented rise and unimaginable fall of his family’s multimillion-dollar fashion retail empire as only he can: from the inside.

From its humble beginnings as a discount shop on Seventh Avenue, Barneys grew into an international phenomenon, setting the tone for fashion not only in New York, but across the country and worldwide.

Told with razor-sharp wit and inimitable style, They All Came to Barneys takes us on an insider’s journey as rakish, would-be rocker Gene Pressman and the global fashion industry grew up and came into their own, side by side. Through back-room handshake deals with designers and nights out at New York clubs and Paris bistros, three generations of Pressmans built Barney’s little shop into an empire and a byword for cool around the world. They All Came to Barneys is a front-row seat to the rise of some of the biggest names in fashion and the store that came to dress an entire generation of celebrities, models, artists, and magnates.